This electronic newsletter is prepared especially for public practitioners and is sent bimonthly to members of the Indiana CPA Society. This e-newsletter features regular commentary from Bill Reeb, a CPA firm consultant based in Austin, Texas.

Picking up where we left off, Bill continues the discussion on mergers. In past articles he has covered why firms consider merging, what to consider in a merging candidate and some of the different expectations that younger and soon-to-be retiring partners might have while considering a merge. In this article, Bill talks about four key issues that firms should start addressing now and in turn, you will build a stronger, more sustainable firm and should the topic of merging come into discussion, it will be because of choice rather than a requirement. Read Reeb's Commentary. Follow Bill Reeb on Twitter

AICPA Offers Marketing Tools for Tax Practitioners
AICPA has tools available to address the potential confusion in the marketplace created by the new Internal Revenue Service (IRS) tax preparer program. Among the resources you will find, educational brochures, PowerPoint presentations, speeches, an assortment of technical and general social media messages and more. These resources have been created to help educate the public about the CPA profession and to differentiate CPAs from other tax preparers. Learn More

Making Money in CPA Firms in These Turbulent Economic Times
Gary L. Adamson, CPA takes a look at the recent Rosenberg National MAP Survey, focusing on two specific measures in the survey where the most profitable firms make their money: partner to staff leverage and overall net firm billing rate. Take a look at the following article to learn about these two measures and how they play a role in the average income per partner. Read the Article

It's a New Generation in Lead Generation
In today's ever-changing environment, it's necessary that we are changing along with it; the old ways just won't cut it anymore. Gale Crosley, CPA discusses a few of these key changes and the importance of moving beyond old, familiar ways of generating leads and adopting new strategies that reflect today’s environment. Read the Article

Eight Ways to Expand Your Mentoring Network
Mentoring relationships are critical for success in the accounting profession, yet many CPAs overlook the benefits of a mentor/protégé connection. This Journal of Accountancy article offers eight suggestions that can help accountants at all career stages expand their mentoring network and enjoy the benefits of successful mentoring relationships. Read the Article

Four Generations in the Workplace: Who Are They? What do They Want?
Veterans, Baby Boomers, Gen Xers and Millennials are all working together in the workplace. Author Ira S. Wolfe describes each of these generations and their most significant values in the following short article. Within the article, you also have access to the free download, How to Manage Multiple Generations in the Workplace. Read the Article

Marketing Tip: Retaining Clients — What Does it Really Take?
According to the 2011 AICPA PCPS CPA Firm Top Issues survey, one of the most significant concerns facing CPA firms today is client retention. In this article, Krista Remer and Jennifer Wilson from ConvergenceCoaching, LLC share a few ideas that will help you focus on what really matters to your clients. Read the Article.