In the second to last installment of his in-depth series on partner compensation, Bill Reeb takes a look at the "Building a Village" compensation plan and offers plenty of strategic advice and examples to help your firm. This article includes information about rewarding good client relationship management, setting managing partner goals for each line service partner, and partner compensation goals for training – all written conversationally as if you’re listening to Reeb speak on the topic.
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Once your firm has laid its marketing groundwork with positioning, product and service mix, place, and pricing, it's time to start the fifth of the five ’P's’ of marketing: promotion. This article by ConvergenceCoaching, LLC recommends investing in marketing activities that speak to your four main audiences, working from a diversified plan throughout the year, tracking your activities in a marketing calendar, and more.
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Check out 13 planning ideas for your firm just in time for the coming firm retreat season. Some of the ideas may be radical and not all may fit your firm, but read this article from the April issue of the Partner's Report for CPA Firm Owners to get your creative juices flowing.
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In the last issue of this e-newsletter, Roman Kepczyk recapped the first day of the 18th Annual Management Summit held in Las Vegas in January. Now you can get a detailed summary from the second day of the firm leader summit, including good information on maintaining work/life balance and managing the 21st century accounting firm.
Besides the hectic nature of busy season, you may have issues with staffing, succession and today's soaring business costs. No wonder CPA firm partners are often stressed. This article covers anxiety in the workplace and provides suggestions for changing your firm for the better. Read this article and take a deep breath.