From the BILLiverse
Bill Reeb continues the discussion of partner-shareholder agreements with a list of common policies and some important issues that should be addressed.   Bill shares a number of policies and processes that are designed so you only cover an issue once.  Follow the link below to continue part two of Bill’s discussion on partner-shareholder agreements.     
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2010 National MAP Survey Results Available
The results from the 2010 PCPS/TSCPA National Management of an Accounting Practice (MAP) Survey, conducted by the AICPA Private Companies Practice Section and TSCPA are now available. Firms that participated in the survey will receive the complimentary results; however for firms that did not participate in the survey, the results are now available for purchase from AICPA. The survey offers practitioners, especially in smaller firms, the opportunity to benchmark their financial results and practice management policies and procedures against those of other firms.
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Marketing Tip: Develop an Elevator Pitch to Support Your Team
For some, speaking about your profession is second nature.  However, for others, especially more junior staff, facing questions about your firm can be intimidating.  In this article, Krista Remer of ConvergenceCoaching, LLC will help you prepare your team members with the tools they need to confidently answer questions that may arise in conversations with prospects and others at networking events, in social settings, and when asked by clients.
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Five Keys to Better Client Retention
Attracting and retaining clients has taken on new importance for CPAs whose firms have taken a hit in the last few years. Rick Telberg, president and chief executive of East Hampton, N.Y.-based Bay Street Group LLC, advisers in marketing, management, and strategy for the tax, accounting, and finance industries, says the biggest way to land new clients is through referrals, and these days it’s happening online. "What we’ve found is that the firms that are doing something—anything—are making progress," he says.  Read this article from Accounting Office Management & Administration Report to learn about five things firms are doing to retain clients.
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Marketing Technologies to Help You Reach the Next Level
In the following article, technology expert and CPA, Roman Kepczyk shares a few tips and tricks in marketing technologies that accounting firms are using today.  While the majority of firms have difficulty tending to all the marketing opportunities and tools available, some have done very well in specific instances, which stand out as hallmarks from which other firms can learn and emulate.  Kepczyk discusses marketing strategies involving the firm’s website, culture, blogging and social networking that can help firms reach the next level.  Click on the link below to learn more about these marketing technologies and strategies.
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Profitability Management: Cost Cutting 2.0 – Keys to Rethinking Value
For much of the past two years, every business has been scrambling to find new ways to cut costs in the face of a recession. Cost cutting and continuous improvement will remain a critical ongoing activity for every company that wants to retain a competitive edge. But there is sufficient anecdotal evidence—from the smallest private equity portfolio company to GE—that traditional cost cutting has become an insufficient remedy to the emerging challenges facing most organizations. The period of "surviving" the recession has passed. Executives who know that their business will still be around in two years are now wondering what they can do to make themselves more competitive, gain market share, defend their position and expand their franchise. Read this article from Accounting Office Management & Administration Report to learn more about ways you can cut costs.
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Video: Understanding Pay-for-Performance
In this Journal of Accountancy video, compensation experts August Aquila and Coral Rice discuss key aspects of a pay-for-performance system and how it can benefit your firm.  Follow the link below to watch the video.
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