ThisWaytoCPA.com Highlights Many Career Paths of a CPA
The AICPA launched a new web site, ThisWaytoCPA.com, to educate accounting students and CPA Exam candidates about the paths to be becoming a CPA and the many opportunities in the profession.

What do CPAs Need to Know About Financial Reform?
The recent Dodd-Frank Wall Street Reform and Consumer Protection Act contains items of great interest to CPAs including: the creation of the Financial Stability Oversight Council, info on SOX 404(b) exemptions, and new PCAOB powers.

Golden Moves on to FASB Board Due to Restructuring
FASB Technical Director Russell Golden will take a seat on the standard-setting board this fall, a vacancy left by the unexpected retirement of board chairman Robert Herz.

It's Not About You — It's About Your Customers and How They Buy
The key to growing your business is taking time to understand customers' buying processes and asking the simple questions — who, what, when, where, why and how?

CPA Profession Shows Steady Expansion Since June
The CPA profession (including bookkeeping) has shown a new upward trend since June, adding 3,700 as national unemployment still looms around 10 percent.

International Financial Reporting Standards
IASB and the Accounting Standards Board of Japan meet to further advance their IFRS convergence activities.

Social Networking
Survey shows 72 percent of finance professionals have a social media account — most popular sites being Facebook and LinkedIn.

International Accounting Standards Board
IASB publishes exposure draft that would amend one aspect of accounting for deferred tax.

Information Technology

How to: Run Your Business Online with $10 and a Google Account
Mashable (9/7/10) Silverman, Matt

Creating and maintaining a business online can be as simple as utilizing Gmail, Google Apps and Blogger.com — spending only $10.

Sponsored by: Information, Inc.

Reserve Your Spot for INCPAS Game Day with the Colts
The Indianapolis Colts bounced back in week two with a 38-14 victory over the New York Giants. The atmosphere at Lucas Oil Stadium was loud and fun! Be a part of the experience at the next home game by reserving a spot for the INCPAS Game Day with the Colts on Oct. 10. Guests will enjoy a brunch at Crowne Plaza prior to the game, and you'll also have the chance to win Colts-themed door prizes. Then on to the game — tickets for this year's event are in the green section!

CPA Celebration Is Coming!
Register today for the 2010 CPA Celebration presented by Harris Bank on Nov. 19. This year's event carries a 1980s theme, so dig out your radical attire and join as we celebrate the CPA profession in excess! To register, call Kara Naugle at (317) 726-5009 or Sarah Townsend at (317) 726-5011.

The Best $10 You Ever Invested ... Could Be Your PAC Contribution
Through strong government relations, INCPAS advocates on behalf of YOU, the profession and the public interest. We challenge you to step up and stay involved by making a contribution to the Indiana CPA-PAC.

Sponsorship Opportunities

Case Study Sponsors Needed
Your firm or company can gain recognition from many of the state's top college accounting students by being a sponsor of the INCPAS Case Study Competition. Sponsor the competition by contributing to the competition's cash prize fund. Sponsors will receive a resume packet from the competition's participants. Fill out a sponsor pledge form and make a difference in the education of future CPAs. For additional information, contact Dave Shatkowski at (317) 726-5022.

Career Opportunities

The INCPAS Career Center is a premier electronic resource for employers and jobseekers alike. We currently have job postings for: Carmel (1), Evansville (1), Indianapolis (3), Lafayette (2), Plainfield (1), and Bowling Green, Ky. (1)

Visit careers.incpas.org today to view a complete list of job postings and gain maximum, targeted exposure.

2010 Small Firm: Big Business

Oct. 21

Join us at the 2010 Small Firm: Big Business sponsored by Tilson HR in Muncie on Oct. 21. We listened, and we're bringing you the topics you asked for! At this year's event you'll find out what's in store for your firm in the future, how to drive business with effective marketing, top small firm business issues, and how your fellow small firm practitioners are facing common challenges.

Check out the current issue of CPA IN Perspective.

The new digital edition of the magazine offers an environmentally-friendly and convenient way to gain access to everything INCPAS. Turn pages with the click of a button and easily navigate through Society links.

Check Out Our Online Webinar Calendar
INCPAS offers interactive LIVE online CPE! Find trusted, convenient CPE in one location. With links to detailed descriptions of each webinar, you can find one that fits your needs from a quality provider.

INCPAS Online Catalog