This electronic newsletter is prepared especially for public practitioners and is sent bimonthly to members of the Indiana CPA Society. This e-newsletter features regular commentary from Bill Reeb, a CPA firm consultant based in Austin, Texas.

In this article, Bill continues the discussion on mergers. In this part of this series, he highlights some issues that firms heading in the direction of merging ought to consider. The following article discusses these scenarios and asks you to consider certain circumstances before following through with a merge. Read Reeb's Commentary.

Governments are Freaky
In the last article, Leita Hart-Fanta introduced the nature of auditing in the government environment and the nature of the clients. In the second article of this series, Hart-Fanta offers up a few tips to consider that can help adjust your way of thinking when dealing with government clients. Follow the link below to read the story. Read the Article.

Ten Basic Ways to Boost Profits at an Accounting Firm
While leadership, balanced life, outstanding client service and efficient processes are critical for success, they mean nothing if the firm is not sufficiently profitable to make investments for the future and compensate performers. In this article, August Aquila explores ten areas accounting firms should consider in order to boost profits. Read the Article.

Why Social Media is Important to Accountants
Today, social media provides a platform for consumers for everything from their initial research to asking for a referral from a trusted source to reading reviews about a product. In the following article, author Hugh Duffy discusses the importance of social media and why you need to be communicating, sharing information, educating and building relationships on these various platforms. Read the Article.

Six Ways to Cope with the Technological Change
Technology isn’t new, but the pace of change is. And it’s adding new stresses to CPA firms every day, according to L. Gary Boomer of Boomer Consulting. The impact can be seen — and felt — in how firms attract, retain, nurture and leverage talent, he tells the CPA Leadership Institute. Staffing takes on a whole new meaning when it’s done within a firm-wide culture of continuous learning and improvement. Read the following article from CPATrendlines to learn how. Read the Article.

AICPA Launches New Mobility Tool
AICPA in partnership with the National Association of State Boards of Accountancy (NASBA) has launched www.CPAmobility.org, a website designed to provide helpful information, updated regularly, on the state of mobility laws across the 55 U.S. states and jurisdictions. It works by posing three simple questions to CPAs interested in exercising cross-border practice privileges. Information on licensing and registration requirements is then produced allowing CPAs to obtain the information they need. Visit CPAmobility.org.

Marketing Tip: An Inch Wide But a Mile Deep
It's tempting to want to be "all things to all people;" however, "doing everything' often means being a mile wide, but only an inch deep, where you offer a number of services but are not specialists in any of them. In this article, Krista Remer and Jennifer Wilson from ConvergenceCoaching, LLC talk about developing your firm’s real niche and how to be an inch wide, but a mile deep. Read the Article.