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This electronic newsletter is prepared especially for public practitioners and is available bimonthly to members of the Indiana CPA Society.

This e-newsletter features regular commentary from Bill Reeb, a CPA firm consultant. For questions or comments concerning the articles featured in this issue or to suggest future topics, please e-mail Reeb at bill@tscpa.net.

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Vol. 4, Issue 2
March-April 2011
 

From the BILLiverse
In this article, Bill begins a discussion about mergers. In the first part of this series, he covers a number of reasons why firms think it’s a good idea to merge, but also points out that there may be more reasons for firms not to. The following article discusses these scenarios and watch for future articles to go into more depth about the actual merging process.
Read Commentary

The Business Discipline of Practice Growth: Get Niched. Get Strategic. Get Growth!
In this article, Gale Crosley discusses the importance of finding your niche. The days of the generalist are over. By remaining in that space you risk being out-niched by a firm that can demonstrate it has an inside track on the industry you’re trying to penetrate. Crosley shares various strategies on how to obtain your piece of the pie. If the right steps are taken, your efforts will eventually be rewarded with new growth.
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Seven Tech Lessons to Learn for Next Tax Season
Although this year might be too late to apply these lessons, with tax season’s end in sight, Roman Kepczyk, CPA, CITP says now is the time to learn the tough lessons to apply next year. Kepczyk advises firm management to take notes on what’s working, what’s not and what to do about it before the next busy season. Take a look at the seven technology trends in this article that could help your next busy season run smoothly.
http://cpatrendlines.com/2011/03/28/seven-tech-trends-for-busy-season/

MAP Survey Highlights Emerging Tools for Firms of All Sizes
Because technology can enhance productivity, the 2010 PCPS/TSCPA National MAP Survey asked firms how they are keeping up with software and hardware developments, including paperless systems, multiple monitors, time and billing software, client portals and social media, among others. This Journal of Accountancy article provides some insight into what firms around the country are doing with these tools.
http://www.journalofaccountancy.com/Issues/2011/Apr/20103506.htm#

Marketing Tip: Take Time to be Grateful
With the busy season coming to a close and the light visible at the end of the tunnel, it’s important to make sure you’re doing the appropriate level of “internal marketing” by taking the time to acknowledge those in your firm who have helped you make it all happen. In this article, Jennifer Wilson and Krista Remer from ConvergenceCoaching, LLC discuss the importance of expressing gratitude to your key people – they will benefit from your acknowledgment, especially when the pressure is high. Read the following article for tips and strategies on recognizing your staff’s contributions.
Read the Article

Where are the New Clients?
According to a new survey of Sage Accountants Network, members are saying the top challenge for firms is getting new clients. More than a third (34 percent) say that getting new clients tops their list of concern. Take a look at this article and see the other issues topping firm’s lists.
http://cpatrendlines.com/2011/02/19/where-are-the-clients/
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