Cover Letters: How Important Are They?
Cover letters are a critical part of the application process, according to Robert Half International's survey. Account executives surveyed rated the cover letter either as important or more critical than the résumé itself.
So, what are the ingredients to the perfect cover letter? A Personal Greeting
A Simple Statement of Purpose
- Do some research to obtain the name of your contact.
- Letters addressed "To Whom It May Concern" or "Dear Sir or Madam" do not have the impact as those addressed with an actual name and title (correctly spelled).