2014 Small Firm


Return to Small Firm:Big Business Conference

8:30-9:20 a.m. General Session 
  You are the Value!
James C. Metzler, CPA, CGMA, CITP, Metzler Advisory Group LLC
What is it that clients value most about their CPA? What is the value that overcomes forces such as fee pressure, competition and bumps along the road in their relationship? What is it that enables a value pricing opportunity, creates clients for life and is at the core of client transition in succession as well as enables winning new client opportunities every time? This session will provide the keys to the unique value that small CPA firms possess but most often are taken for granted. 
9:35-10:50 a.m. Breakout Sessions 
A.  Securing Your Mobile Office
Karl W. Egnatoff, CPA, CITP, K2 Enterprises
Most business professionals undertake job-related tasks while on the move. Many people intentionally limit the expansion of their mobile footprint because they have concerns about data security. In this session, we discuss the types of threats that manifest themselves when data is in motion. We also reveal security related concerns that arise when “Bring Your Own Device” policies are in place. Technology controls along with strong policies and procedures governing the use of mobile devices can be used to mitigate security issues associated with the mobile office.

B.  Not Another Revision to the AICPA Code of Ethics
William F. Murphy CPA, ABV, CFF, CGMA, CVA, PFS, Murphy Financial Group P.C.
In case you were doing other things this last January, you might have missed some changes you need to be aware of concerning our Ethics Code. The Professional Ethics Executive Committee (PEEC) has approved a revised “Code of Ethics” at the January 2014 meeting, subject to editorial review and the revised code will be effective December 15, 2014. The new conceptual frameworks and related interpretations however, will not be effective until December 15, 2015. The revised AICPA Code will be housed in a new system with expanded features, which is expected to be live by the 3rd quarter of 2014. You will learn how this revision will impact your practice. 
C.  PCPS and Resources for Small Firms 
James C. Metzler, CPA, CGMA, CITP, Metzler Advisory Group LLC
The Private Company Practice Section (PCPS) is the home for small firms at the AICPA. This session will explore the many resources that are available to guide and assist firms in their journey to greater success. In addition PCPS also provides the voice for small firms in the profession as well as a community of like mined practitioners that share best practices, tips and techniques.

11 a.m.-12:15 p.m. General Session 
  Marketplace Fairness Act: What you need to know!
Scott Peterson, Avalara
In this presentation, you will learn about the history and current status of remote sales tax legislation, how businesses will be impacted and how to prepare yourself and your clients for what comes next.

12:15-1:15pm-Lunch and Meet Vendors 
1:15-2:25 p.m. Breakout Sessions 
A.  Keeping Up: Tax Law Changes
James M. Motter, J.D., LL.M., Indiana University
Keeping up with complex, ever-changing tax laws is the #1 issue for small firms. What resources are available? For free? With fees? Which do you recommend, or contrarily, avoid? This will be a facilitated discussion to uncover the top resources fellow Indiana small firm practitioners are using to help keep up! Come prepared with ideas and questions. 

B.  Excel 2013: Best New Features
Karl W. Egnatoff, CPA, CITP, K2 Enterprises
Microsoft has upped the ante with outstanding new features in Excel 2013, such as recommended PivotTables and charts, Power View, GeoFlow, PowerPivot, and advanced workbook auditing with Inquire. But that is not all! Instead of using VLOOKUP to relate data, users can relate Tables directly using Relationship, and they can now open each workbook in its own Window without losing the ability to copy and paste between other open workbooks. Participate in this session and learn how to put the power of Excel 2013 to work right away.
C.  Hiring the Right Person
Donna M. Ulrich, McKendree University 
Talent management starts with the strategic perspective of finding the best employee and provides practical applications. This includes developing the job description, analyzing the knowledge, skills, and abilities necessary, culture and values, generational differences, the most effective means to find the best candidates, recruiting, interviewing, testing and the use of social media with actionable suggestions to implement immediately to use as a competitive advantage in branding your business. 

2:40-3:50 p.m. Breakout Sessions 
A.  Keeping Up: A&A Changes 
Robert Durak, CPA, CGMA, AICPA
Keeping up with A&A changes is a challenge for all CPAs, but especially for sole practitioners or those of you in small firms. This session will provide you with recent FASB standards updates and especially the new accounting alternatives available to private companies. You will learn the essential aspects of the new standards and Durak will offer valuable implementation guidance. In addition, this session will explain the services and benefits of the AICPA's Center for Plain English Accounting which can help you stay up-to-date on the changes most affecting you and your clients.

B.  How to Turn Your Tax Practice into a Money-Making Powerhouse
Nick Hodges CPA, CFP, PFS, NCH Tax and Wealth Advisors
This session compiles and demonstrates proven tax-season best practices, showing you how you can complete (and collect) 90% of all tax returns before April 15th. Break out of legacy thinking so you can reduce inefficiencies, take better care of your clients, and set the scene for profitability for the rest of the year.

C.  Managing the Performance of Your Employees
Donna M. Ulrich, McKendree University 
Managing performance is the systematic process of linking business goals and strategies with the workforce responsible for achieving those goals. This process provides a common methodology to understand, inspire and improve people that bring about increased performance in the workplace. It is a process that systematically analyzes performance problems and their underlying causes, selecting doable and adequate interventions, implement changes and evaluate results.

4:10-5:10 p.m. General Session 
  Seasons of a Tax and Wealth Management Firm
Nick Hodges CPA, CFP, PFS, NCH Tax and Wealth Advisors
How you manage your year can set the stage for new levels of profitability, client satisfaction, and lifestyle improvements. Month-by-month review of key action items will help you fit in everything you need to develop the practice you desire.